Recruiting

One in four companies offers flexible working hours

What do employers offer in the competition for new employees? This was investigated by the digital association Bitkom. Above-average salaries and company cars tend to be the exception.

© Stokkete - shutterstock.com

What do companies offer to attract applicants? Bitkom had this investigated. (Please click on the image for a full view).

© Bitkom

The digital association Bitkom conducted a representative survey of 855 HR managers and managing directors of companies from all sectors: What do you think applicants want, what do you offer them? Just under one in two companies (49%) hope that they can inspire applicants with the latest smartphones, tablets or computers.

By far the most popular recruitment measure, however, is further training, which two out of three companies (64%) rely on. This is followed by the offer of job tickets for local public transport (49%), which is on a par with the provision of top devices. 37% of employers advertise a relaxed working atmosphere with a sense of community.

Every fourth company (26%) offers new employees flexible working hours, such as trust-based working hours or working from home. Almost as many (24%) court new staff with special employee events, such as lavish Christmas parties or summer parties.

Only a small proportion of employers try to attract new employees with additional company pension benefits (13%), health promotion measures (12%) and opportunities for career breaks (9%).

A company car is the absolute exception as an argument for signing a contract. Just 7% of companies want to use it to attract new employees.

At the bottom of the scale are above-average salaries, which 3% of companies use to attract new employees. Only 1% are prepared to pay a handout, i.e. a one-off bonus on starting a job, for example with company shares or corresponding options

The data is based on a survey conducted by Bitkom Research on behalf of the digital association Bitkom. It surveyed 855 managing directors and HR managers from companies with three or more employees. The question was: "What measures do you take to attract new employees to your company?" The survey is representative of the economy as a whole.

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