Innovation
Companies have no time for start-ups
Two thirds of established companies do not work with start-ups, with one in two managing directors citing a lack of time as the reason. At the same time, more companies see their market position threatened by start-ups. These are the results of a new Bitkom survey.
One in two of the companies surveyed simply does not have the time or leisure to come up with brilliant ideas for start-ups.
© iStock, MemedozaslanStart-ups are also increasingly becoming serious competition for established companies outside the digital economy. More than one in four German companies with 20 or more employees (27%) currently state that up-and-coming start-ups are jeopardizing their market position. Two years ago, the figure was only 18%.
Nevertheless, two thirds of companies (67%) do not currently work with start-ups. However, 63% do enter into partnerships with IT specialists. Around one in three companies (37%) rely on cooperation with established companies from their own or other non-digital sectors.
This is the result of a representative survey of 606 companies from all sectors commissioned by the digital association Bitkom.
Answers to the question of why managers of established companies have no time for start-ups in 2017 and 2019.
© Bitkom Research"Start-ups are not only particularly innovative, they also bring a breath of fresh air to established structures and processes. For established companies, start-ups can provide the decisive impetus for the development of new digital business models - across all sectors," says Bitkom President Achim Berg. "Many companies are still finding it difficult to shape the digital transformation. This makes cooperation and partnerships between young and established companies all the more important to ensure that German and European companies remain leaders on the global market."
The reasons why companies refrain from collaborating with start-ups are surprising. One in two managing directors (53%) state that they do not have time for start-up collaborations. Two years ago, the proportion was significantly lower at 39%. Around three quarters (73%) currently cite a lack of contact with start-ups as the reason. Three out of five companies say that they see no added value in cooperating with start-ups (59%) or that there is no suitable concrete project (56%). Only one in four companies complain about a lack of financial resources (24%). Berg: "If you don't have time for cooperation with start-ups, you obviously don't have time for the future of your company.
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