Lenze

Werbung damals und heute | Tiffany Dinges,

Courage to change

In 1998, we were proud of our innovative technology - and we still are - but today we see it as the basis for partnership-based cooperation.

© WFM

The Lenze advertisement from 1998.

© Lenze

Courage and a willingness to change are part of our DNA. This has made us what we are today: Pacesetters in automation, enablers for more sustainability in production and digitalization partners for our customers.

In the 76 years since the company was founded, Lenze has constantly changed and developed successfully. In 1998, we presented the world with an inverter with integrated intelligence - a real milestone for the automation of machines. We can still innovate today, but the hardware is more a means to an end. The greatest benefit for our customers comes when we work together to find the best solution for their machine.
their machine.

The Lenze advertisement from 2023.

© Lenze

Automation will become even more important in the future, as it provides answers to the most pressing challenges of the future: decarbonization, demographic change and digitalization. But no company will master this alone. We are convinced that the companies that will be successful in the future will be those that react quickly to changes in the markets, boldly try new things and, above all, look for the right partners.

With this in mind, we are pleased and grateful for our long-standing partnership with Computer & Automation, which has reinvented itself time and again. We look forward to the next 25 years together!

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Video tip: We set the pace in automation

Reading tip: In the e-paper of the anniversary edition, other companies present their advertising transformation from then to now. Click here for the e-paper.

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