Data communication
Softing strengthens automotive presence in China
Together with its automotive sales partner Windhill, Softing has founded 'Softing Technology Shanghai' and is thus responding locally to the strong demand in China for solutions in the development and diagnosis of control units.
50 employees from sales and development are now working in the Shanghai offices for the company 'Softing Technology Shanghai'. "The development of complex technologies for semi-autonomous driving as well as for hybrid and electric vehicles in China is leading to a rapidly growing demand for customized solutions in the development and diagnosis of control units," said Dr. Wolfgang Trier, CEO of Softing AG, at the signing of the contract. "With our new company, we can now also provide these services locally." Thomas Qiu, owner and managing director of Windhill, will head the new company as local managing director. Due to brisk demand, the new company expects to generate seven-figure sales in its first year.
The Softing Group, based in Haar near Munich, specializes in the implementation of digital data exchange and the improvement of data communication in applications in the automotive industry, industrial automation and IT networks.
Windhill manufactures products and customized solutions for electronic control units in the automotive industry in China. The company was founded in 2003 and is headquartered in Beijing with offices in Shanghai and Hong Kong. The core areas are tools for the development and maintenance of electronic control units, vehicle testing and industrial automation applications.
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