As Dr. Jochen Köckler, Chairman and CEO of Deutsche Messe, explained at a press conference, the 'Hannover Messe Digital Edition' is based on the pillars 'Expo, Conference and Networking'.

In the Expo area, visitors have direct access to the exhibitors' product overviews. Via best-case applications, video tutorials. live streaming or video chat, they can find out about specific solutions for optimizing their processes and engage in direct discussions with the exhibiting companies.

The virtual conference programof the digital Hannover Messe will start on 12 April 2021 with a focus on economic policy issues: What effect does Corona have on globalization? What role does Europe play in the concert of world powers? What will change in terms of transatlantic relations after the Trump era? German Chancellor Angela Merkel will open the 'Hannover Messe Digital Edition'.

From 13 to 15 April, the virtual conference program will then focus on technological innovations and solutions, including questions such as: What role does AI play in industry? How do I generate added value from my data? What potential does hydrogen offer for the industry?

'Networking ' as the third pillar means that all visitors to the 'Hannover Messe Digital Edition' can make direct contact with exhibitors, speakers and other trade fair visitors. The personalized entry page with corresponding dashboard supports this. The companies, top speakers and participants relevant to the respective visitor are displayed there. A direct contact request can be made at the click of a button to then exchange information via chat or video call.

The 'WomenPower' career congress will be held on Friday, April 16, 2021. The program includes workshops, panel discussions and new networking solutions.