Mushroom
Brand of safe automation!
The focus of the advertising message at the time was to convey the unique selling proposition of the product and also to strengthen awareness of the Pilz brand. Today, our broad product portfolio and our extensive range of services and qualifications are core motifs
Our current communication conveys that Pilz offers solutions. We have succeeded: Pilz is now a leading brand for safe automation! Our most important selection criteria for advertising motifs remains the same: the USP must be communicated in such a way that it conveys a clear positioning through its message. In or with images and text. Which is why in our old ad entitled "Only for industry", a worker with a firm and cool look in a very harsh industrial environment clearly signals to our customer that we also successfully implement automation in harsh industrial environments.
"Our advertising history reflects our transformation into a solution provider"
Our current ad focuses on the USP of our light curtains. In "Safe and robust - an unbeatable solution!", the key visual 'boxing gloves' highlights their USP: maximum robustness against shock, vibration, collision, temperature fluctuations and dust. The boxing gloves symbolize: Our light grids can take a beating!
Read more about Pilz and its portfolio here.
| Reading tip: In the e-paper of the anniversary edition, other companies present their advertising transformation from then to now. Click here for the e-paper. |
|---|
You might also be interested in
Safe control technology for Swedish rail network
Pilz has won a tender from the Swedish Transport Infrastructure Agency, Trafikverket, and has been awarded the contract to modernize the communications infrastructure along the nationwide rail network.
read more...On the safe side
The EU Machinery Regulation 2023/1230, successor to the previous Machinery Directive (2006/42/EC), is here! Pilz provides information in the form of an expert panel on what it means for machinery manufacturers and distributors.
read more...Small, robust and strong door guards
Pilz is expanding its portfolio of solenoid interlocks with 'PSENmlock mini' for space-critical applications and 'PSENslock 2' with optimized hygienic design.
read more...Safety solutions for the smart factory
Schmersal is launching IO-Link safety products on the market with the solenoid interlock 'AZM42' and the safety sensor 'RSS362'.
read more...Growth course continued
The Hima Group, a provider of safety-related automation solutions, grew significantly in the 2024 financial year, driven in part by international expansion and an increasing focus on digital solutions.
read more...Sensor for detecting hydrogen leaks
Honeywell has introduced a new sensor for Hydrogen Leak Detection (HLD) that can detect the smallest leaks from 50 ppm in real time using Thermal Conductivity Detection technology.
read more...Solenoid interlock functionally extended
Schmersal has equipped the electronic solenoid interlock 'AZM40' with new accessories and new features.
read more...Security technology for today and tomorrow
Tailored to the needs of customers from various industries, EUCHNER develops and produces solutions that safeguard guards on machines. This minimizes hazards, protects people and makes processes more efficient at the same time.
read more...Germany is top 3 target for ransomware attacks
A recent report by the Var Group sheds light on the cyber security situation in Europe. The so-called Y-Report shows a significant increase in security incidents; the manufacturing industry is particularly affected.
read more...