Artificial intelligence
Werder Bremen relies on scouting tool
Artificial intelligence is already influencing many areas of business and life. This now also applies to the work of scouts at Bundesliga club Werder Bremen.
The data available for analyzing players and teams has grown enormously in recent years: every action of a player is now recorded, the players themselves constantly generate data in social networks and in the media, and scouts also analyze matches and write player reports. All this data can provide valuable information about a player's future potential - if it is analyzed sensibly. Artificial intelligence can help with this.
This is why the scouting team at SV Werder Bremen has been using the scouting tool 'JAAI Scout' since the beginning of this year. After initially only the core team worked with the tool, it has been in productive use by all scouts since August. The software supports the team in planning and analyzing their scouting activities.
Watson from IBM integrated
To do this, the platform aggregates data from various sources and extracts relevant features from unstructured data such as scouting reports. Among other things, IBM's Watson AI system is seamlessly integrated into the solution. The IBM software is used, for example, to automatically analyze and summarize more than one hundred thousand scouting reports with 'Watson NLU', to create personality profiles of players with 'Watson Personality Insights' and to extract relevant information from social networks, forums and news sites with 'Watson Analytics for Social Media'.
The platform is intended to provide the scouting team with the tools for an in-depth detailed analysis of talent. In future, the tool will also use its own neural networks to forecast the market value of players and their development potential - this is currently in the test phase.
Frank Baumann, Managing Director Football at SV Werder Bremen: "With 'JAAI Scout', we are flexibly positioned for the future. We can bring together and analyze data from a wide variety of sources in one place and increasingly support the work of our scouts with new technologies such as artificial intelligence."
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