Schubert System Electronics
Individual standard products
'Prime Cube' is now a product brand for IPCs and HMI solutions that has been established for ten years. Matthias Klein, Managing Director of Schubert System Elektronik, explains how the brand is kept fresh.
How will the next few years continue?
Matthias Klein: Based on the experience of the last ten years, we at Schubert have developed a modular concept for various industrial environments to mark our anniversary in 2019. This allows customers to put together their individual computer system for their industrial application from defined building blocks - in other words, a customer-specific solution with all the advantages of a standard product.
How does the modular system work?
Matthias Klein: Selected, pre-configured x86 and ARM platforms speed up the development process compared to completely customer-specific developments, thus ensuring a shorter time-to-market and optimizing the price-performance ratio. Depending on requirements, different hardware and software customizations can be made in the 'Base', 'Style' and 'Custom' configuration levels.
How do these levels differ?
Matthias Klein: While the customer can choose from available standard components at the 'Base' level, specific adjustments such as branding in the front screen of the panels and individual touch parameterization are possible in the 'Style' variant. Components such as RAM, additional interfaces or expansion cards can also be added. The 'Custom' configuration level includes the completely customer-specific development of a system solution.
There have also been some visual changes.
Matthias Klein: Yes, the new product design was developed in cooperation with the renowned design agency Ottenwälder und Ottenwälder. Following the guiding principle of "form follows function", user-friendliness and user experience were at the heart of the development. Very precise form elements with elegant edges are layered from the narrow front frame to the heat sinks of the computer cores. This layered structure creates clearly organized housing structures with visual lightness and continues the modular claim.
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