Anniversary editorialWhen Twix was still Raider
When I joined Computer&Automation at the beginning of 2000, my previous studies in marketing communications had largely sensitized me to advertising for the end consumer. Two worlds collided.
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<p>"Clippy", also known to German users as "Karl Klammer", was an assistant for Microsoft Office. The Office assistant was intended to support users and had the appearance of an interactive, animated cartoon paperclip that "addressed" the user in speech bubbles.</p>
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