Fraunhofer IPA
Personalized skin cream from the mini factory
Scientists at the Fraunhofer Institute for Manufacturing Engineering and Automation (IPA) have developed a mini-factory that enables them to produce personalized skin cream directly at the point of sale in a cost-effective way. It is already in use in three Douglas stores.
It is a social megatrend: for years, industry has had to manufacture in ever smaller quantities and at the same time produce products with a greater range of variants. The end point of this development is 'mass personalization' - the mass production of personalized products. This poses problems for the process industry, which manufactures pharmaceutical and cosmetic products, among other things. This is because many different extrinsic and intrinsic factors have an effect on the skin alone: The former include UV radiation, eating and drinking habits, sleeping habits, season and stress, while the latter include hormonal balance and genes. They all influence how oily, moist or dry our skin is.
The Fraunhofer researchers have therefore concluded that there cannot be one skin cream that helps everyone all over the world and in every life situation equally. Viktor Balzer and his team at Fraunhofer IPA have now developed a system that makes it possible to produce personalized skin cream economically.
At the beginning of March 2018, Balzer and Lars Rüther, Head of Research and Development at Dermatest, set up their own start-up Skinmade GmbH. Their mini factory is now in use in three Douglas stores: the flagship store in Frankfurt's Zeil shopping street, the Douglas PRO concept store in Hamburg-Eppendorf and Breuningerland in Sindelfingen near Stuttgart.
But that is not the end of the story. Balzer's aim is for Skinmade to soon be represented in other Douglas stores. Beyond that, however, he sees a much brighter future in online retail: "Our customers will then simply measure their skin condition in the stores and have their cream sent to them." It can be even more convenient: Skinmade is currently developing a mini skin measuring device with a corresponding app for use at home. Then customers won't even have to leave the house to buy their personalized skin cream. It should be ready by mid-2019.










