Siemens
Successful "digital production" in advertising
Over the last 25 years, Siemens has recognized the importance of using software in conjunction with hardware and has introduced a wide range of technological innovations and solutions.
Solutions that help companies make the most of the digital age and thrive in an increasingly connected world where IT and OT must become ever more interconnected.
Siemens' advertising has consistently focused on the importance of digitalization in industry, highlighting how companies can benefit from the opportunities of digital transformation by leveraging advanced technologies such as big data analytics, cloud computing, artificial intelligence and the IIoT to make data-driven decisions and optimize their processes.
With Siemens Xcelerator and the Digital Enterprise, Siemens is demonstrating the seamless integration of digital and physical processes that make companies more agile and innovative. By optimizing the use of information and data, companies can react faster to market changes and increase their competitiveness. The solutions, technologies and services shown in current advertising campaigns, such as the ad on the right, showcase Siemens' digital transformation offering to help users optimize production processes and increase efficiency. Robots, intelligent control systems and process automation are some of the technologies that contribute to improving industrial processes in production.
"A very careful handling of the Siemens name, brand and image must be an essential part of corporate policy to ensure that SIEMENS remains a top address in the future"
Hans-Gerd Neglein, member of the SAG Executive Board, 1982
Siemens advertising over the last 25 years shows the continuous development of innovative technologies and solutions that are revolutionizing industry and helping companies to succeed in an increasingly digitalized world. Siemens also relies on advertising in the online and video segment.
Did you know? For over 30 years, the company brand has appeared preferably in petrol on a white background. More about the history
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Reading tip: In the e-paper of the anniversary edition, other companies present their advertising transformation from then to now. Click here for the e-paper. |
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