Cyber security / SSL certificates

Chrome warns of http websites

Website operators who still maintain an http site may be surprised these days that suddenly far fewer visitors are finding their way to them. One reason could be the final phase of Google's ambitious plan to make the internet more secure.

Without 'https', website traffic may decrease.

© Shutterstock

Recently, users who want to visit a site without an SSL certificate are no longer taken directly to the site by Google's Chrome browser, but instead receive a warning that they are trying to access an insecure website. This message is likely to deter a significant proportion of potential visitors, resulting in significantly lower traffic on the affected site.

Google announced this step back in January 2017. Since version 56 of Chrome was released at the time, a small "Not secure" warning appeared in the browser's address bar when an http website was accessed. Phase two followed around ten months later with the release of version 62, after which all pages that had input fields and sent this data via an http connection were redirected to the security warning. This was followed by the final step, after which all pages without an SSL certificate can no longer be accessed without further ado.

According to a study by Google, around 75 percent of websites on the Internet now have an SSL certificate, easily recognizable by the "https" in the address bar. The aim of Google's campaign is to increase this figure to 100 percent - by force if necessary, as sites without an SSL certificate have been threatened with a downgrade in Google searches for some time and, as of this week, a security warning in Chrome.

In principle, Google's concern is to be welcomed, as the http protocol is simply not secure, especially when sensitive personal data is transmitted. It also makes it easier for man-in-the-middle attacks to capture passwords, session cookies or credit card information. With an https connection, on the other hand, data is transmitted in encrypted form, making it less easy to intercept the data stream. Nevertheless, operators of smaller websites in particular fear the costs and effort involved in migrating to a secure https connection. But let me tell you: https is free! You can obtain free SSL certificates from sites such as 'CloudFlare' or 'Let's Encrypt'. And moving the site is not too complicated either. Google, for example, has provided detailed instructions in a video as part of the campaign.

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