Hahn Group
Group companies merged under one brand
At automatica 2023, the Hahn Group will be appearing for the first time with a new brand design and under a new name. This step will unite more than ten individual brands into a globally positioned automation company under one brand.
Instead of a uniform group branding, the external perception was still dominated by individual brands that stood for very specific industries, technologies or regions - for example GeKu, Waldorf Technik, Invotec, REI Automation or Hahn Automation. Now the unified brand visibly brings the group together: The company sees itself as a global solution partner for factory automation.
The brand presence will be presented for the first time on 250m2. Virtual, interactive offers invite trade fair visitors to find out more about the brand world of the automation company. A mix of keynote speeches on current trends in automation can also be found in an integrated lecture and networking area at the trade fair stand, including virtual reality, electromobility and digitalization.
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