Inosoft

Werbung damals und heute | Tiffany Dinges,

The core has remained the same

The yellow-grey mouse has made its mark: an expressive image and a striking color scheme are not the only changes!

© WFM

The Inosoft advertisement from 1998.

© Inosoft

Same core - very different communication: 25 years ago (even a few years earlier), INOSOFT was already offering HMI software called VisiWin, which then as now created endless possibilities with its openness. Of course, a lot has changed technologically since then, but the basic characteristics of the software have been retained due to its great success.

The Inosoft ad from the year 2023.

© Inosoft

While the 1998 display showed many "hard facts", the modern display is primarily intended to visualize that VisiWin sets no limits for the user and opens up all possibilities - a real special feature of such HMI software. In the modern advertisement, an initially rather off-topic image catches the eye and the text then builds a bridge to the special feature of VisiWin: its uniquely high flexibility and openness.
flexibility and openness.

"Many of the 'old' INOSOFTies from back then are still on board and putting their heart and soul into it!"

Jens Klocke, Managing Director of INOSOFT GmbH

© Inosoft

Specifically, this example is about platform independence, which enables machine builders to choose their platform freely and, for example, to switch in the event of delivery bottlenecks without the need to use a different software basis. In addition, VisiWin offers the possibility of designing completely individual interfaces (e.g. through integration in Visual Studio) on the one hand - and using the numerous system functions to create a visualization with manageable effort on the other.

Find out more about INOSOFT here.

Advertisement

Reading tip: In the e-paper of the anniversary edition, other companies present their advertising transformation from then to now. Click here for the e-paper.

  • Xing Icon
  • LinkedIn Icon
Advertisement
Advertisement

You might also be interested in

Advertisement
Advertisement
Advertisement
Advertisement
Advertisement
Advertisement
Advertisement

Ateg

Keyboards with glass surface

Ateg offers capacitive PC keyboards with a glass surface from the French manufacturer Tactys. The glass of the user interface is made of 3 mm thick, hardened white glass, which is robust against mechanical influences.

read more...

Cognex

The golden mean

What to do with vision applications that are too complex for rule-based image processing on the one hand, but too simple to justify investing in a full deep learning solution on the other? One option is machine learning 'at the edge'.

read more...
Subscribe to our newsletter
Advertisement
Back to home