Conrad Electronic
Electronic Direct becomes part of the Conrad Group
The Electronic Direct Group, which focuses on the special procurement of electronic components, has been part of Conrad since the beginning of February 2024. The full-service provider's main customers are companies in the industrial, automotive and aerospace sectors.
"With 25 years of experience in the market, a global supplier network and subsidiaries in Canada, Hong Kong and China, Electronic Direct, like us, relies on long-standing and trusting partnerships as well as global networking with customers and suppliers," explains Ralf Bühler, CEO of Conrad Electronic. Electronic Direct (ED) will continue to operate as an independent company with over 50 employees from its location in Putzbrunn near Munich. "Becoming part of the Conrad Group allows us to continue to build on our strengths and even expand them. We are very much looking forward to playing our part in making Conrad the leading European procurement platform for technical requirements," says Kornelius Schmitz, one of the two managing directors at Electronic Direct.
According to the company, the Electronic Direct team ideally complements the Conrad portfolio with its "sophisticated quality management and a tried and tested system for the special procurement of active, passive and electronic components as well as system components": "Even though we provide an enormously broad and deep product range on the Conrad Sourcing Platform, this is not always enough. Customer requirements are becoming increasingly specialized, especially in the B2B sector. In addition, many companies have securing their supply chains at the top of their agenda. It is precisely in these two areas that special procurement can offer enormous added value," Ralf Bühler is convinced. ED offers special assistance with the procurement of hard-to-find electronic components and provides support with obsolescence management. The company takes care of the entire order processing.
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