Out for IT & Business

Lukas Dehling,

Stuttgart trade fair reorganizes IT topics

IT & Business as an independent trade fair format is history, as Messe Stuttgart has announced. The reason: insufficient market response.

Following the discontinuation of IT&Business, Messe Stuttgart is working on a reorientation of ICT and digitalization topics at the location.

© Stuttgart Trade Fair

IT & Business will no longer exist as an independent trade fair format in Stuttgart, as the Stuttgart trade fair announced in mid-December. "The IT & Business concept has lost acceptance. Our customers want a different format. We are responding to this market response. Our task now is to present a new concept and discuss it with our partners," says Ulrich Kromer von Baerle, CEO of Messe Stuttgart. Formats such as a congress or accompanying exhibition are possible.

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