Tria Technologies
Two new managers appointed
Tria, an Avnet company specializing in embedded computing boards, welcomes two new executives - Kate Pritchard and Daniel Denzler.
Kate Pritchard has been appointed Vice President of Go-To-Market. She will assume all go-to-market responsibilities and lead the collaboration with Avnet's extended embedded and sales teams worldwide. She is responsible for driving strategic key account growth, expanding the channel business, positioning Tria's offerings in the marketplace and providing operational support to customers.
Daniel Denzler has been appointed Senior Director, Business Line Management for Boards and Systems, where he will be responsible for managing the Tria business line. This includes product and solution management, technical support and the software technology lab. He and his team will drive the strategy to market and support Tria standard products, their derivatives and customized solutions for boards and systems.
Prior to joining Tria, Pritchard spent 24 years at Infineon Technologies in various sales and marketing roles and has additional experience in product marketing at Future Electronics.
Daniel Denzler brings more than 15 years of experience in the development and implementation of successful B2B, product management and R&D strategies. In addition to his experience in product management and research and development, Denzler specializes in the development of digital business models and innovative AI/IoT-driven solutions. His focus is on software, hardware, IT solutions, medical devices and semiconductors.
Tria, an Avnet company, is a provider of embedded computing boards and systems as well as related design and manufacturing services.










