Artificial intelligence / BVDW"Ethics is becoming a competitive factor"

72% of German citizens prefer to buy digital products or services that are designed in such a way that they follow ethical principles when making decisions. This is one of the findings of the latest study by the German Digital Industry Association (BVDW).

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Willingness to be transparent on the part of companies
© BVDW

... development of these products or services, 69% of digital companies consider this user transparency to be important. There is also a consensus on the question of who ...

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