Artificial intelligence / BVDW"Ethics is becoming a competitive factor"
72% of German citizens prefer to buy digital products or services that are designed in such a way that they follow ethical principles when making decisions. This is one of the findings of the latest study by the German Digital Industry Association (BVDW).
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© BVDW
... should monitor compliance with ethical standards: 46% of consumers and 51% of digital companies state that this task should be performed by an independent auditing body. Trust in the state is significantly higher among the population (23%) than among the digital economy (12%). While 35% of companies ascribe this responsibility to themselves, only 15% of the Germans surveyed do so.
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