Artificial intelligence / BVDW"Ethics is becoming a competitive factor"

72% of German citizens prefer to buy digital products or services that are designed in such a way that they follow ethical principles when making decisions. This is one of the findings of the latest study by the German Digital Industry Association (BVDW).

6 of 10
Assessing the success of products or services that are based on ethical standards
© BVDW

... 71% of digital companies state that they are also potentially more successful in the market.

6 of 10
Advertisement
Back to home