The electrical and digital industry is driving forward the use of industrial artificial intelligence (AI). According to a recent member survey by industry association ZVEI, almost every second company is already using such applications productively. At the same time, many companies are planning to significantly expand their investments in this area.

"Industrial AI applications are changing companies to a great extent," says ZVEI President Dr. Gunther Kegel, referring to a recent ZVEI member survey. More than half of the companies surveyed can already put a figure on their investment plans and intend to channel between 10% and 25% of their total investments into industrial AI. Around 60% expect this expenditure to pay for itself within one to two years.

At the same time, the association sees structural obstacles. There is a particular need to catch up when it comes to data exchange along the value chain. While large companies share data more frequently, smaller companies are more reticent: almost 80% of them have so far refrained from doing so. The ZVEI is therefore calling for better framework conditions that guarantee the protection of know-how and at the same time enable cooperation. The association also believes that adjustments to European AI regulation are necessary.

In addition to technological issues, the industry points to economic policy challenges. High regulatory requirements and tax burdens are seen as obstacles to growth. The association is calling for reforms to expand entrepreneurial scope and drive electrification forward.

Production growth expected

For 2026, the ZVEI expects real production growth of 2%, provided that geopolitical risks - particularly in connection with Iran - do not intensify further. Incoming orders are currently above the previous year's level. While the European domestic market is stable, business outside Europe is proving more difficult.

At the same time, the security and defense industry is gaining in importance. According to the ZVEI forecast, the share of electronics in defense products will increase from around 10% in 2000 to around 25% by 2035. To make it easier for companies to access this market, the association has founded the "Security and Defense" platform. It is intended to make it easier for civilian suppliers in particular to enter the market and provide guidance.