Trend Micro

Alexandra Hose,

New management in DACH region

Trend Micro bundles its business in Germany, Austria and Switzerland: Hannes Steiner is the new Vice President DACH, Nicholas Pook takes over responsibility for channel sales in the region.

Hannes Steiner (left) Vice President DACH and Nicolas Pook, Head of Partner Management & Cloud Alliances DACH, Trend Micro

© Samplescreen / Denis Pernath Photography

Trend Micro has appointed Hannes Steiner as Vice President DACH as of January 1, 2024. Steiner will thus take over the management of the business in Germany, Austria and Switzerland in a newly created business unit. He has held various senior sales positions at the company since 2016, most recently as Vice President Germany. Nicholas Pook will assume responsibility for channel sales in the entire DACH region. He has been with the company since January 2021, most recently as Senior Manager Strategic Partners & Cloud Alliances Germany. In his new role as Head of Partner Management & Cloud Alliances DACH, he will report to Hannes Steiner.

The aim of the consolidation is to achieve synergy effects, further promote networking within the company and make even better use of existing expertise.

"In recent years, we have succeeded in both significantly expanding and fundamentally transforming our business in Germany. Thanks to a clear focus on intensifying customer relationships and our comprehensive platform strategy, we are becoming a strategically important partner for the success of more and more customers," explains Hannes Steiner, Vice President DACH.
Nicholas Pook, Head of Partner Management & Cloud Alliances DACH, adds: "Only by working closely with our partners can we effectively protect our joint customers. A strong channel ecosystem and trusting, strategic partnerships are an important foundation for our business."

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