Distribution
DigiKey with a new brand identity
DigiKey has updated its brand system. The new logo and slogan are intended to reflect the evolution of the distributor, among other things.
"For 50 years, DigiKey has focused on accelerating progress for every engineer, developer and manufacturer," says Dave Doherty, President of Digikey. "Our new look reflects this inspiring progress, our leadership in the industry and our commitment to digital experiences and solutions that move goods and ideas."
The updated logo and brand system is an evolution of the company's historical look and feel. It was designed to emphasize progress and connection to suppliers and customers while reflecting DigiKey's forward-thinking perspective focused on digitization, the distributor said. The new brand identity also includes a simplified company name to better reflect the extensive portfolio of technical products and digital solutions.
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