The start-up Conbox aims to make television more interesting and interactive. The developed cloud platform combines TV with the internet and offers tools for synchronization between TV and smartphones or tablets. In this way, TV broadcasters can add interactive functions and information to their offering. For example, they can offer viewers individual statistics from sporting events or coordinated advertising concepts on TV and tablet. As an Internet connection is established to each device, it is also possible to measure the program's ratings precisely in real time. This allows providers to measure the actual impact achieved more accurately than ever before and consequently control their advertising much more precisely.