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The USA ranks fourth among the world's largest individual markets. In the NAFTA free trade zone (USA, Canada, Mexico), the total number of newly installed industrial robots rose by 17% to a new record of over 36,000 units (2015). The USA leads the field with three quarters of all units sold. Growth amounted to 5%. Demand in Canada increased by 49% (5,466 units) and in Mexico by 119% (3,474 units) with a comparatively lower number of units. Assuming a stable economic situation, average annual robot sales growth of between 5% and 10% is expected in North America from 2016 to 2019.