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Sometimes compliance with ethical standards can go hand in hand with a reduction in the range of functions: Two thirds of Germans would accept this and put functionality on the back burner. Among digital companies, this proportion is as high as 83%. "The industry is extremely sensitive in this respect - and that is appropriate, especially in Germany, and will also prove to be a competitive advantage with the increasing use of AI. After all, issues such as ethics and data protection play a much greater role in Germany than in the USA, for example," says Wahl.