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Roland Bent, Phoenix Contact
© Phoenix Contact

Exhibitor Advisory Board member Roland Bent, Chief Technology Officer (CTO), Phoenix Contact, confirms: "In recent months, we have all learned to switch our communication to digital media. Information and facts can be conveyed in a very focused and structured way. This makes digital communication very efficient, but always selective and selective. What we are increasingly missing these days, however, are impressions and inspiration through experiencing new concepts, constructive and trusting dialog in face-to-face meetings. This is the strength and benefit of trade fairs. Especially in these times of major transformations in our industry and society, these important aspects that promote creativity and innovation are crucial for competitiveness and future viability. We are therefore looking forward to SPS 2020, even if it is taking place under difficult circumstances, but with a responsible concept that prioritizes the health of visitors and exhibitors."

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