Strategy EQMercedes-Benz presents new brand for electromobility

Mercedes-Benz is presenting its new product brand for electromobility at the Paris Motor Show: EQ. The two letters stand for Electric Intelligence. The first model presented by the car manufacturer is the Generation EQ study.

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A light strip creates a "wrap-around" effect in the driver-oriented cockpit
© Daimler

A strip light creates a "wrap-around" effect in the cockpit.

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