Augmented Reality at WEKA FACHMEDIEN
Bridging the gap between print and digital
Augmented reality offers countless opportunities to add creative media content to print ads. For the reader, the technology is simple, intuitive and easy to understand.
WEKA FACHMEDIEN is driven by the desire to combine innovative digital technologies with the advantages of its established media brands. Augmented reality is the name of the current project. It involves interactive advertising spaces in print media that go far beyond static advertisements. The reader perceives technical objects and products in a new way. The advertising is given an explanatory focus. The interactive capability of augmented reality is particularly astonishing. The elaborate technical development work was realized in collaboration with PION ONE AG.
Immerse yourself in three-dimensional worlds of experience
Augmented reality turns advertising in WEKA FACHMEDIEN into an experience. Static, two-dimensional advertising spaces are transformed into three-dimensional, interactive presentations. Print ads are enhanced with a wide range of possibilities:
- more information that still remains clear.
- More presentation options: interactive, animated and in 3D.
- More individuality.
- More technical possibilities.
Simple and uncomplicated to the target
The first step for readers is to install the free WEKA FACHMEDIEN virtual app from the App Store or the Google Play Store. Thanks to this app, viewers are able to scan the AR ads with their mobile devices and bring them to life. This is because the print ads are provided with a marker that opens up access to the hidden world of the ad.
An image can be provided with many functions: Operating situations can be depicted or technical explanations and descriptions can be added.
After scanning, the reader is no longer dependent on the template. The smartphone or tablet saves all the important information.
The app can be customized. A link to the desired company website, technology or other information is easily possible.
More information at
www.weka-fachmedien.de/virtuell
and
www.pion-one.com
Contact
WEKA FACHMEDIEN GmbH
Matthäus Hose
Phone +49 (0)89 25556-1302
mhose(at)weka-fachmedien.de
Peter Eberhard
Phone +49 (0)89 25556-1385
peberhard(at)weka-fachmedien.de
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