10TH MEDIA SUMMIT 2016
"The battle for your customers' time"
Every year for the past ten years, managers and marketing decision-makers from the electronics industry have come together at the MEDIA SUMMIT to listen to a specialist presentation with studies on media use, maintain contacts and exchange ideas. In 2016, the speakers celebrated ...
... Matthäus Hose (WEKA FACHMEDIEN) and Prof. Matthias Spörrle (Technical University of Munich and University of Applied Management, Erding) not only celebrated the tenth anniversary of the traditional event at embedded world, but as usual also provided exciting market figures and tips for cross-media market communication on the topic of "The battle for your customers' time".
Professor Spörrle was in New Zealand, but was connected via video, from where he provided scientific explanations for the data presented.
After the lecture, the participants gathered in the adjoining foyer for food and drink. There they were able to see friends and industry colleagues again after a long time and welcome newcomers.
We are already looking forward to the 11th MEDIA SUMMIT at embedded world 2017!
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