11TH MEDIA SUMMIT 2017
"Help, my customer is a Neanderthal!"
More than 170 managers and media decision-makers from the electronics industry met again this year at the traditional MEDIA SUMMIT at embedded world to listen attentively to the specialist presentations and cultivate contacts.
Speakers Matthäus Hose (WEKA FACHMEDIEN) and Prof. Matthias Spörrle (Privatuniversität Schloss Seeburg) provided insightful answers to questions about our customers' behavior in their presentation on "Help, my customer is a Neanderthal - markets change, people don't!".
Prof. Matthias Spörrle (mating researcher - theoretical) provided psychological explanations for the answers presented, helping us to gain a better understanding of what drives our customers and how and why they make decisions.
After the presentation, the participants took the opportunity to chat over food and drink, meet friends and industry colleagues again after a long time and make new contacts.
We are already looking forward to the 12th MEDIA SUMMIT at embedded world 2018!
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