"Our investment is an important step in strengthening ABB Robotics ' global leadership in designing and manufacturing groundbreaking robotics solutions in the U.S. for the Americas," said Sami Atiya, head of ABB's Robotics and Factory Automation business. ABB has already invested 14 billion US dollars in the USA since 2010. The new investment in the ABB Robotics headquarters and factory is expected to benefit customers across the Americas, particularly in growth sectors such as electric vehicles, healthcare, packaging and logistics. The expansion, which will significantly increase the plant's production capacity, is ABB's response to growing demand for automation from 70% of US companies looking to locate production closer to home, according to a June 2022 ABB Robotics survey of 1,610 executives in the US and Europe.

ABB Robotics moved into the almost 50,000^m2 building in 1993, where robots have been produced since 2015. This made ABB Robotics the first global industrial robotics company to fully commit to robot production in North America. The expansion and increased use of automation technology in the factory will create 72 new jobs that will support the ABB Robotics Packaging & Logistics Headquarters in Atlanta, Georgia, and the Robotics Lifesciences and Healthcare Hub at the Texas Medical Center in Houston, Texas. ABB currently employs 350 people in Auburn Hills. In total, ABB employs more than 20,000 people in over 40 locations in the US.

As part of this investment, ABB is implementing the latest digital and automation technologies to produce the next generation of robots for the Americas in the US. Nearly 90% of robots for customers in the US, Canada, Mexico and South America will soon be produced in Auburn Hills. Instead of conventional fixed assembly lines, the plant will use flexible, modular production cells that are digitally networked and operated by intelligent autonomous mobile robots. AI-supported robotic systems will take over tasks such as screwing, assembly and material handling.