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Intelligent package advertising with Adnymics
© Phillip Romer
Dominik Romer, Florian Kaufmann, Cathrin Britta Grolig, Daniel Kirin and Dr. Markus Grimm (pictured are Romer and Kaufmann) also received 6,000 euros. With Target Packaging, 'Adnymics' enables online retailers to produce customized promotional flyers or brochures for each customer quickly and easily. Adnymics uses the data obtained from purchasing behavior to automatically generate product suggestions. These are printed directly in the dispatch department as single or multi-page brochures and enclosed in the customer's parcel. Advertisements from advertising customers can also be printed in the respective brochures according to the recipient's purchasing behavior.
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