MSC Tuttlingen is also one of the most innovative SMEs in 2012. The engineering service provider in the field of computer technology has developed a differentiated marketing concept. According to the Top100 jury, the focus is on two clearly profiled brands: the 'Prime Cube' brand for high-quality, efficient computer solutions and the 'BK Mikro' brand for robust control systems. To ensure that innovations fit into this concept from the very first step, product management shares responsibility for the entire product development process. Right from the start, the employees pay attention to user-oriented integration and feasibility. They accompany the design and redesign phase through to pilot production. They also organize field tests with customers and carry out a realistic analysis of customer reactions. Only when the planned series version corresponds to the pilot series in all respects is the product released for series production.