In the 'Smart Home' category, the Swiss company Qipp won the prize at the IoT/M2M Innovation World Cup 2014/2015. With its 'Allthings| Home' solution, you can create an online portfolio of your possessions - and enrich it with specific product information. Qipp also wants to be a channel for manufacturers - they can inform their customers about new functions or the expiry of the warranty, for example. With Qipp's digital "identity", things can also "tell" customers that their favorite scarf is now being worn by a friend or is only available in a limited edition.