VDMALess damage due to mechanical engineering plagiarism
Smaller companies in particular are hit hard by product piracy, say experts. Especially as they are less likely to take action against it. It is hardly surprising that China is far ahead when it comes to counterfeiting - the following places on the counterfeit list are more striking.
1st prize
Cutlery set "KLIKK" (3-piece) - sold as part of a promotional campaign
Above originals: koziol "ideas for friends GmbH, Erbach, Germany
Bottom Plagiarism: Distribution: Are Media Pty Ltd, Sydney NSW, Australia
Manufacture: PR China
Compact. Clever. Sustainable. What looks so simple at first glance is actually extremely complex in its fine construction. The award-winning KLIKK reusable cutlery set impresses with its intelligent plug-in connection and sustainable material and manufacturing concept. Australia's 'leading premium' publishing house for women's magazines used a very low-quality plagiarism of the cutlery as part of a loyalty campaign. As much attention was paid to an exact match in terms of appearance, so little value was placed on durability. The counterfeit is made of unsuitable plastic, which deforms after a very short time, rendering the cutlery completely unusable after just a few uses. Even the low price - around a third of the original price - cannot make up for this.