Siemens is also "at the start" in Garmisch-Partenkirchen. Among other things, Siemens technology powers five ski lifts in the local ski resort. Pictured from left to right: sports journalist Gerd Rubenbauer, Siemens CEO Peter Löscher, Garmisch's mayor Thomas Schmid and Peter Fischer, Managing Director of FIS Alpine Ski World Championships 2011 GmbH.