The Baden-Württemberg-based medium-sized company Borries Markier-Systeme also joins the 'Top 100' ranks. According to the 'Top 100' analysis, the marking specialist generates almost two thirds of its turnover and profit through innovative improvements. One of the most important innovations in recent years has been the development of a device for data matrix codes. These mathematically complex dot codes have the advantage that they contain the stored information multiple times. This means that they can still be read even if part of them are destroyed. The marking turns products into data carriers over their entire lifetime. Information about the producer or processor, for example, can be traced at any time.