The currently much-discussed topic of Industry 4.0 still seems to be stalling somewhat from a big data perspective. In only 13% of industrial companies, big data analyses are part of everyday life. In contrast, this figure is more than twice as high in retail at 27%. Nevertheless, at 24%, industry has the highest number of companies with pilot projects - obviously an indication that the intensive discussion is slowly bearing fruit and that the situation is likely to change in the near future.