Anyone booking a hotel or renting an apartment wants the location to meet their personal needs. The web technology 'Plasmap' analyzes the different locations in terms of their location and compares them with each other. The criteria that are important to the user are taken into account: Distance to work, character of the neighborhood, child-friendliness or shopping facilities. The technology automatically generates the data required for the comparison from information available on the Internet. Plasmap' is integrated as a background application directly into the websites of real estate portals or hotel providers. Business customers can obtain the application as a service and pay based on usage.