The motors from Interroll Drum Motors, which won the 'Top 100' award, drive conveyor belts day in, day out. Worldwide, 80 percent of the belts used in passenger screening run on drum motors from the Rhinelander company. Just as the belts keep on rolling, the company does not want to miss out on any market trends. "We need to know what's going on around the world and always have our finger on the pulse," emphasizes Managing Director Dr. Hauke Tiedemann (pictured left, outside right: Stefan Hamacher, Global Applications Engineer). The company's 148 employees also include the application engineers in the 'Center of Excellence Service'. Their task is to take a close look at the market and competitors' products. The aim is to generate ideas that will continuously drive the company forward. When it comes to innovation processes, the Hückelhoven-based company takes the short route. If the ideas fit in with the strategy, they are sent to the executive floor for approval and from there to the Research Center for a preliminary study. "As soon as the concept is ready, we discuss it with colleagues from the Group before a decision is made," says the Managing Director, describing the procedure, adding: "When in doubt, we say yes rather than no."