The Automation Fair 2010: With 12,000 visitors, the automation fair organized by Rockwell Automation at the beginning of November is the largest in the USA. CEO Keith Nosbusch used the trade fair in Orlando to explain the US company's commitment to Europe: "Europe continues to be an important strategic location because it has a significant influence on business in the BRIC countries through innovation and expertise. Europe should therefore contribute 30% of total sales in the future." The current share is 22%.