It was eagerly awaited: The first SPS/IPC/Drives in Parma, Italy, where a total of 302 exhibitors were represented on 28,000 square meters of exhibition space. The organizer Mesago sees this as an ideal complement to the German event. "We don't have a cannibalization situation at all. On the contrary: thanks to our higher profile in Italy, we are noticing that we are attracting additional exhibitors to Nuremberg," says Petra Haarburger, Managing Director of Mesago Messe Frankfurt.