As in the previous year, MSC Tuttlingen is one of the top innovators of 2013. The company works closely with key customers and develops new products and solutions with them. "These are often customers who face particular technological challenges," reports Product Manager Roland Haag (see photo). The employees in Marketing and R&D have been building up these strategic development partnerships with key account customers in a targeted manner for around four years - and in various sectors. The 'Top 100' jury sees another innovative strength of the company in its consistent brand strategy. MSC Tuttlingen is not primarily perceived through its company name, but above all through its product names. Examples include the 'Prime Cube' computer systems in the industrial computer sector and 'BK Mikro' in the sensor systems sector for tool and object control.