Seminar 'Trade press workshop'
Your path to successful trade press relations
Attention press officers and trade press officers: How can your industry information reach the trade press effectively? How do you get your valuable trade information into the trade press? The 'Trade Press Workshop' seminar from WEKA Business Medien provides the answers.
In this one-day seminar, participants from companies will learn how they can use the trade press as a multi-media platform to effectively communicate relevant industry information to their target group. As an information provider, the trade press transports B-to-B knowledge via various channels with the aim of promoting customer contacts and creating added value. Find out how specialist editors receive this industry knowledge, process it and communicate it effectively to the target group.
Expert knowledge from experts for experts - this is also how the trade press workshop works. In four thematic blocks, experienced editors-in-chief talk about the nature of the trade press, explain specific trade press work, provide information about their work as trade editors and teach participants what a press release should look like. The seminar is aimed at all those who are entrusted with trade press work in the company, who write press releases and who maintain contacts with trade editors.
Seminar date: August 18 from 10 a.m. to 5 p.m.
Seminar location: Julius-Reiber-Straße 15, Darmstadt
The number of participants in the seminar is limited. Further information can be found on the event website.
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